Buddy Scalera is a content strategist and digital pioneer with over 15 years of pharmaceutical multichannel marketing experience. He is an innovative team leader delivering excellence in digital marketing strategy, content engineering, website development, social media, distance learning, mobile marketing strategy, content creation, and content governance.

He is a creative problem solver and transmedia writer with experience in journalism, public relations, and vendor management. Buddy is an internationally recognized marketing speaker and author of multiple books on visual storytelling.

Buddy is a respected thought leader in the strategic and technical aspects of component content management systems (CCMS). He has developed enterprise-level CCMS platforms for web, social, and mobile content delivery.

In the 1990s, he launched an award-winning marketing portal on America Online. He nurtured an early social community that published user-generated content. During this time, he learned how to code sites, edit video, develop interactive CD-ROMs, and edit HTML.

Buddy continues to work in digital channels to craft compelling digital-health stories and effective distance-learning resources.

He has collaborated with a broad range of companies, including IBM, Oracle, Marvel Comics, Content Marketing Institute, MedPage Today, School of Visual Arts, Montclair State College, Marist College, and a range of top pharmaceutical companies including IQVIA, AstraZeneca, Bayer, GSK, J&J, Merck, Novartis, Pfizer, Reckitt-Benckiser, Takeda, andTeva.




Marvel Comics Database: Comics by Buddy Scalera (list)
50 Top Content Marketing Influencers to Follow (list)
20 Talented Brand Marketers to Follow on LinkedIn (list)
42 Experts Tips for Creating Stand-Out Visual Content (list)
32 Content Marketing Posts We Are Thankful For (list)
The Top 10 Content Strategists You Need to Know (list)
Marketing 2016: The 100 Most Relevant Marketing Influencers (list)
Content Marketing 2015: Top 100 Influencers & Brands (list)
The 239 Best Marketing Twitter Accounts of 2016 (list)

Podcast Appearances

Check out the Podcast page.


How to Use Your Analytics for Smarter Content Decisions
21 Things to Do (or Not Do) After a Social Media Algorithm Change
31 Cringeworthy Content Marketing Things That Should Die
How to Use Your Analytics for Smarter Content Decisions
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
2 Things to Know About Visual Content Strategy in 2019
What Content Really Engages? The Inside Scoop From 30 Marketers
32 (Surprising?) Ways to Define a Home Run in Content Marketing
30 Ways to Waste Your Content Marketing Time
What If You and Your Brand Could Break Up with Social Media?
New Tech Friends on the Marketing Block: Content Engineering & Content Strategy (quoted)
60+ Content Marketing Predictions for a Successful 2017 (quoted)
How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future (quoted)
Visual Sketchnotes from Content Marketing World 2016 (quoted & images)
MM&M Guide to Content Marketing (quoted & PDF)
16 Common-Sense Reminders for Uncommonly Good Content (quoted)
60+ LinkedIn Profile Tips for Marketers (quoted)
80 Ideas to Improve Your Content Marketing (quoted)
3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan (quoted)
Amazing Quotes I Wrote Down from Content Marketing World 2016 (quoted)
Content Strategy, In Their Words (quoted)
Top Content Marketing Quotes from Content Marketing World 2015 (quoted)
LinkedIn Blog: Trending Content of the Week: Evergreen and Ever-Changing (quoted)
Want to Scale Up Your Content Operations? 4 Things to Think Big About (quoted)
Content Marketing That Rocks – Are You Amplified? (quoted)
3 Things We Learned at eXl’s Content Marketing for Life Sciences (quoted)
15 Entrepreneurs Discuss Whether or Not Twitter Is Dying (quoted)
What Should Marketers Look for in a Content Strategist? (quoted)
Pow! Superhero Visual Content Strategy From Buddy Scalera (quoted)
Takeaways from Content Marketing World 2015 (quoted)
Highlights from Content Marketing World 2015 (quoted)
9 Quotes That Sum Up Content Marketing for 2015 (quoted)
Gamification is Serious Business (quoted)
Hitting a Mobile Target (quoted)
DTC Perspectives: The Potential Impact of Advancing Technologies (quoted & PDF)
Experts Share Best Practices from the Content Marketing World Health Summit (quoted)
12 Digital Marketing Experts Share Their Trend-Watching Habits (quoted)
9 Actionable Healthcare Tweets from HIMSS 2015 (Slideshare collaboration with Oracle Health)
AdAge Guide to Pharmaceutical Marketing (quoted & PDF)
10 Key lessons from Content Marketing World 2013 (quoted)
The Dos and Don’ts of Outsourcing Content Creation (quoted & video)
Not Your Father’s SEM! YouTube Empowered and Geo Targeted, Just to Name a Few New Things to Consider (quoted)
Pew Internet & American Life Project & Elon University: Ubiquity, Mobility, Security: The Future of the Internet, Volume 3 (quoted)
New York Times: Creator of the Fantastic Four Is Ready to Spin More Tales on Line (quoted)