Buddy Scalera is a professional marketing writer, editor, and content strategist. He is the author of six books and three CD-ROMs on visual storytelling.
He believes in the messy first draft and in the power of
editing and revisions.
As a former journalist, he has written news, feature articles, and opinion pieces for newspapers, magazines, and websites. His non-fiction credits include Wizard Magazine, InQuest Magazine, Wizard World Online, Spin Online, The Ridgewood News, The Town News, Combo, Scarlet Street, Comics Buyer’s Guide, Comics Value Monthly, and the Content Marketing Institute.
Writing and Editing
His writing and editing experience includes:
- Press releases
- Social media content
- Interactive stories
- Educational and training materials
- Newspaper articles
- Magazine features
- Website articles
- Blog posts
- Advertisement and marketing materials
- TV commercials
- Comic books
- And more…
He continues to write comic book scripts for Marvel Comics and other publishers.
Guest Posts to Websites and Blogs
PharmaVoice: Marketing Techniques Evolve With New Technology
PharmaVoice: Social Networks — We’re All Connected with Marc Weiner
PharmaVoice: Four Tips for Better Physician Recruitment
PharmaVoice: The Importance of Data Analysis
PharmaVoice: Enter the Age of the E-Reader
PharmaVoice: Healthcare Storytelling Delivery: In the Digital Age (guest post)
Verizon Small Business: 5 Steps for Getting Started with Web Analytics (on a Budget)
You Say You Want an (eDTC) Revolution
Content Marketing Institute (CMI):Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons
Content Marketing Institute (CMI):Say No to Stock Photography and Create Authentic Images
Content Marketing Institute (CMI):Brand Storytelling Lessons From a Successful Screenwriting Instructor
Content Marketing Institute (CMI):Learn What Makes a Content Plan Successful by Taking One Apart
Content Marketing Institute (CMI):Terrifying Tales of Marketing Zombies Curating Content
Content Marketing Institute (CMI): What Keeps Brilliant Visual Content From Being Shared
Content Marketing Institute (CMI):5 Tips for Coming to Town with a Great Content Plan
Medical Marketing & Media: Balancing messages on- and offline
Medical Marketing & Media: Will the FDA’s letters affect SEM?
Pharma Marketing Blog: Not Your Father’s SEM! YouTube Empowered and Geo Targeted
Pharma Marketing Blog: Which Way Will DTC Wind Blow?
Pharma Marketing Blog: Emerging Search Engine Technology Drives Digital Integration
Ogilvy CommonHealth (OCHWW) Blog: Epic Tales of Marketing Storytelling
Ogilvy CommonHealth (OCHWW) Blog: Small Data in a World of Big Data
Ogilvy CommonHealth (OCHWW) Blog: What the Slew of New Tablets and eReaders Means for Pharma
Ogilvy CommonHealth (OCHWW) Blog: Mobile Health—Three Technology Challenges
Comic Books: Complete list of comics written by Buddy Scalera