Buddy Scalera is a professional marketing writer, editor, and content strategist. He is the author of six books and three CD-ROMs on visual storytelling.
He believes in the messy first draft and in the power of editing and revisions.
As a former journalist, he has written news, feature articles, and opinion pieces for newspapers, magazines, and websites. His non-fiction credits include Wizard Magazine, InQuest Magazine, Wizard World Online, Spin Online, The Ridgewood News, The Town News, Combo, Scarlet Street, Comics Buyer’s Guide, Comics Value Monthly, and the Content Marketing Institute.
Writing and Editing
His writing and editing experience includes:
- Websites
- Emails
- Press releases
- Blogs
- Social media content
- Interactive stories
- Webcasts
- CD-ROMs
- Educational and training materials
- Newsletters
- Screenplays
- Newspaper articles
- Magazine features
- Website articles
- Blog posts
- Advertisement and marketing materials
- TV commercials
- Videos
- Speeches
- Books
- Comic books
- And more…
He continues to write comic book scripts for Marvel Comics and other publishers.
Check out Buddy Scalera’s Amazon Author Page. Read his blog Words+Pictures=Web.
As primary author:
- Book: Comic Artist’s Essential Photo Reference (2016)
- Book: Creating Comics from Start to Finish (2011)
- Book: Colossal Collection of Action Poses (2011)
- Book: Comic Artist’s Photo Reference: Women & Girls (2008)
- Book: Comic Artist’s Photo Reference: Men & Boys (2008)
- Book: Comic Artist’s Photo Reference: People & Poses (2006)
- CD-ROM: Visual Reference for Comic Artists: Vol. 3 (2003)
- CD-ROM: Visual Reference for Comic Artists: Vol. 2 (2002)
- CD-ROM: Visual Reference for Comic Artists: Vol. 1 (2001)
As contributor:
- Book: Fantasy Genesis Characters (2018)
- Book: Artist’s Digital Photo Reference – Landscapes (2016)
- Book: Intelligent Content: A Primer (2015)
- Book: Essentials of Maternity, Newborn, and Women’s Health Nursing (2012)
- Book: Ubiquity, Mobility, Security: The Future of the Internet (2011)
- Book: Bryan Hitch’s Ultimate Comics Studio (2010)
- Book: Doll Fashionistas: Beautiful Dolls and Ultra-cool Fashions You Create With Needle and Thread (2009)
- Book: 1,000 Comic Books You Must Read (2009)
- Book: The Science of Superheroes (2003)
Guest Posts to Websites and Blogs
- Content Marketing Institute (CMI): A Trilogy of Tactics Content Marketers Can Learn from 41 Years of Star Wars Promotions
- Content Marketing Institute (CMI):Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons
- Content Marketing Institute (CMI):Say No to Stock Photography and Create Authentic Images
- Content Marketing Institute (CMI):Brand Storytelling Lessons From a Successful Screenwriting Instructor
- Content Marketing Institute (CMI):Learn What Makes a Content Plan Successful by Taking One Apart
- Content Marketing Institute (CMI):Terrifying Tales of Marketing Zombies Curating Content
- Content Marketing Institute (CMI): What Keeps Brilliant Visual Content From Being Shared
- Content Marketing Institute (CMI):5 Tips for Coming to Town with a Great Content Plan
- PM360: Responsive Art Direction for Healthcare Websites
- PharmaVoice: Marketing Techniques Evolve With New Technology
- PharmaVoice: Social Networks — We’re All Connected with Marc Weiner
- PharmaVoice: Four Tips for Better Physician Recruitment
- PharmaVoice: The Importance of Data Analysis
- PharmaVoice: Enter the Age of the E-Reader
- PharmaVoice: Healthcare Storytelling Delivery: In the Digital Age (guest post)
- Verizon Small Business: 5 Steps for Getting Started with Web Analytics (on a Budget)\
- DTC Perspectives: You Say You Want an (eDTC) Revolution
- Medical Marketing & Media: Balancing messages on- and offline
- Medical Marketing & Media: Will the FDA’s letters affect SEM?
- Pharma Marketing Blog: Not Your Father’s SEM! YouTube Empowered and Geo Targeted
- Pharma Marketing Blog: Which Way Will DTC Wind Blow?
- Pharma Marketing Blog: Emerging Search Engine Technology Drives Digital Integration
- Ogilvy CommonHealth (OCHWW) Blog: Epic Tales of Marketing Storytelling
- Ogilvy CommonHealth (OCHWW) Blog: Small Data in a World of Big Data
- Ogilvy CommonHealth (OCHWW) Blog: What the Slew of New Tablets and eReaders Means for Pharma
- Ogilvy CommonHealth (OCHWW) Blog: Mobile Health—Three Technology Challenges
Comic Books: Complete list of comics written by Buddy Scalera